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Half My Marketing Dollars Are Wasted


Half of my marketing is wasted dollars, I just don’t know which half.”

Once upon a time, this used to be true. It really was too hard to measure what was working and what was not, but a business owner did need to “get their name out there” some way, some how.

Random marketing tactics, tried in a shotgun approach, blindly waste tremendous resources,

5 Reasons Why Your Social Media Efforts Aren’t Working?

You’ve set up your social media platforms.

The picture you’ve used in your bio is one that even your mother would be proud of. And, you’re sending out regular tweets and posts.

But, despite all of your efforts – you feel like you’re talking to an empty room as the response you’re receiving from your ‘tribe’ is practically zilch.

Reflections, Lessons, Courage To Follow Your Passions


Lessons on life and business. Take the time to watch, then take a few moments to think what you want to change–are you pursuing your passions, if not, find them and pursue them. Life is too short and precious to do anything else.


Is your Sales Process producing results? Do you need to tune and update it? Are your people using the p

3 Common Mistakes Using the Google Keyword

Andrew Walsh is a blogger and freelance writer who owns Social Web Q and A, a blog that analyzes the social web and technology and offers practical tips. He also has a website about library and information science. You can follow him on Twitter for links to many thought-provoking articles from around the web.

3 Common Mistakes Using the Google Key

A Tribute To Steve Jobs (1955 – 2011)

This week’s Q&A Friday has been postponed to bring to you this tribute of our fellow entrepreneur, Steve Jobs.

Yesterday was a sad day in hearing the passing of Steve Jobs. But instead of focusing on his death, I’ve decided to focus on his life. This is a tribute to a fellow entrepreneur, a thought leader, an innovator and all around inspiration.

Ste

3 Ways a Website is Like a Restaurant

I was reading a post by Nick Stamoulis on Business2Community about making your website a brandable entity. In the process of leaving a comment I was reminded of an old website analogy…

Your website is like a restaurant. Google is the busy corner location on which every restaurant wants to open. Your goal is to get your restaurant on that busy corner

Imagine a potential client showing up at your shop only to shake their head and walk away.

In their defense they tried the door . . . and it was locked.

The blinds were drawn but they thought they saw movement.

Then they realize its like 11:00 am and you even forgot to flip the little sign over that says closed . . . to open!

Somewhere in their 60,000 + plus daily thoughts there must

Your Business Is Not About You

You aren’t seeing what is possible for you, I know that.

How, you ask? How do you know that, Gerber, when we haven’t even met yet?

It’s simple if you want to know.

I have met you tens of thousands of times as I’ve called upon people like you in business, and people like you before they went into business, people just like you who had a plan, they though